Here are a few of the viral marketing campaigns I’ve worked on:
Ford Fiesta Movement
I was involved in the Ford Fiesta Movement, a social media campaign created to support the release of the Ford Fiesta. My girlfriend, Alaina Sheer, was a Ford Fiesta Movement Agent. Here’s one of three videos that I was in for the mission:
Marc Konys Glass Design
I’ve been doing a lot of pro bono work on brueninglass.com. My uncle, Marc Konys has had a lot of success getting business from his web site through search engine marketing. I brought my laptop over to his shop to shoot a short video. I edited it using iMovie and have posted it to YouTube and on his site. You can see that I’m trying to optimize the video for certain keywords in the title, description, and tags. For organizations and individuals, producing videos for youtube can help you quickly get to the top of google. Why? Well YouTube is one of the most linked to sites on the internet and google will rank content on it higher because it is such a popular site. Experiment and see where you wind up in the search engines.
Here’s the video:
Spamalot Video Contest
In the fall of 2006, I was charged with coming up with some kind of interactive contest to target a “younger audience.” The typical target audience for Playhouse Square is women age 60-65. We felt that Spamalot was a great show to test out this sort of contest.
After doing some research, I came up with a Online Video Contest. This was a relatively new thing at the time. I carefully studied some of the successful campaigns and broke down the elements that got the campaign off the ground. With no budget, I had to get creative and wrote and starred in an edgy video to help promote the contest.
We launched a mini-site (which I designed and constructed) along with the video. The video got over 1000 views in the first four days of launch. We utilized html email blasts, myspace and facebook to help promote the contest.
The contest lasted a month and got 5 submissions. Here’s an archive page that contains some of the submissions from the contest: http://www.playhousesquare.us/spamvideocontest/.
Playhouse Square’s upper management saw the potential in the work we had done with no budget. The non-profit organization committed over $5,000 for a high end digital video camera and an internship to help us continue to do more of these types of videos.
Playhouse Square Construction Video
In 2007, I was charged with coming up with a funny viral commercial that would inform people of construction around Playhouse Square Center.
It was a very large construction project that the city of Cleveland was implementing on Euclid Ave. We knew that patrons would be upset when hearing the news so we tried to convey the message in a memorable way that hopefully wouldn’t upset them.
I wrote, directed, casted and had a cameo in the video. It was a great experience and helped convey the message to our patrons.
2007 Playhouse Square Broadway Series Video Marketing Campaign
This is another commercial that I wrote and directed for Playhouse Square. It was to help promote their 2007 Broadway Series website. More details on the contest to come.
Speak up classes at Playhouse Square
The Education Department at Playhouse Square asked me to come up and produce a commercial to promote their lunch-time “Speak Up Classes.” These classes help working professionals with public speaking. They wanted something outside the box and funny. So we shot this in the winter of 2007.
Fund John’s Masters
A video I created for a web site for graduate school.