Comments on: Chipotle’s interactive video campaign: mychipotle.com http://www.johnraymondonline.com/social-media-campaign-thoughts/chipoltes-interactive-video-campaign-mychipoltecom/ Internet, Social Media, and Search engine Marketing Wed, 28 Oct 2009 10:52:07 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Ryan Squire http://www.johnraymondonline.com/social-media-campaign-thoughts/chipoltes-interactive-video-campaign-mychipoltecom/comment-page-1/#comment-123 Ryan Squire Fri, 08 May 2009 12:50:04 +0000 http://www.jsammon.com/?p=389#comment-123 John, you're right on with your assessment. I checked out the website before reading what you thought so that I had no bias going in. My very first thought was... Chipotle is always looking for a creative way to give away a burrito or two to get one more person hooked on their drug, and this is their perfect opportunity. I feel like this is their go-to play in their playbook and they dropped it... put me in coach. My next impression was, where is the share button, at least. If you want these videos to become viral, let Johnny share his favorite one on facebook and twitter. That will bring people to the site to see if they can score a free foil food product, or make their own video. Share that. John, you’re right on with your assessment. I checked out the website before reading what you thought so that I had no bias going in. My very first thought was… Chipotle is always looking for a creative way to give away a burrito or two to get one more person hooked on their drug, and this is their perfect opportunity. I feel like this is their go-to play in their playbook and they dropped it… put me in coach.

My next impression was, where is the share button, at least. If you want these videos to become viral, let Johnny share his favorite one on facebook and twitter. That will bring people to the site to see if they can score a free foil food product, or make their own video. Share that.

]]> By: John Sammon http://www.johnraymondonline.com/social-media-campaign-thoughts/chipoltes-interactive-video-campaign-mychipoltecom/comment-page-1/#comment-122 John Sammon Fri, 08 May 2009 00:08:49 +0000 http://www.jsammon.com/?p=389#comment-122 Thanks for the comment Rebecca! Thanks for the comment Rebecca!

]]> By: Rebecca http://www.johnraymondonline.com/social-media-campaign-thoughts/chipoltes-interactive-video-campaign-mychipoltecom/comment-page-1/#comment-121 Rebecca Thu, 07 May 2009 22:49:33 +0000 http://www.jsammon.com/?p=389#comment-121 Great post! I really like your ideas to make the site more of a community with separate pages for each entrants videos/info. Right now there is no way for people to link to their own videos on the site. A voting system would be great too! Great post! I really like your ideas to make the site more of a community with separate pages for each entrants videos/info. Right now there is no way for people to link to their own videos on the site. A voting system would be great too!

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