John Raymond

I’m looking forward to presenting at Virginia Marti College of Art and Design in Cleveland, Ohio this Friday. I’ll be giving a seminar to the students and faculty about how to set up a blog and the importance of having one if you are a college student. I will discuss my approach when I started  job searching at the end of grad school last year. I treated myself as a product. Since I did a bunch of different things (not just designing web sites), I needed some way to break down and document all the different things that I was working on.

I used a blog (different than this one) to showcase the projects I was working on in school. At the time I was working on a number of school projects that included a variety of things such as search engine optimization, css, and iMovie and Final Cut Pro. I made each project a post and talked about my role on each project. 

The result gave potential employers more information on each project (more than just a picture of what I had done) and actually drove more traffic to my site (because of the way I had utilized the blog and keywords.  For current students, they could talk about each class or a specific project in each class that they worked on and talk about what they had learned from it.

This approach applies to pretty much everyone. Whether you are a business or a college student, structuring your blog appropriately, may help you achieve your goal.