John Raymond

I worked at Playhouse Square as the Online Marketing Coordinator for almost three years. Playhouse Square is the largest performing arts center outside of New York City and they own and operate seven theaters in downtown Cleveland, Ohio

I was in charge of managing their website and their mass html e-blast campaign. While there I implemented several mini-sites which helped market special events and many of their subscription series.

One of the most important projects I worked on was the redesign of the Playhouse Square external website. When I came on board in 2004, the site had just been redesigned. The goal of that redesign was to allow people to search through and purchase tickets for shows.

By 2006, the PSC website had expanded and the site needed to be changed to allow people to more easily navigate the website. I sketched out a redesign in photoshop and had implemented the redesign in December of 2006. I implemeted a javascript pop up navigation as well as restructured the homepage to showcase all the different things that were going on at Playhouse Square. The image show here was what I launched in 2006. If you go to the current site, http://www.playhousesquare.org, you will see that the structure of the site remains.