However, because of the youtube wedding dance video, the song makes me think of this great dance and the amazing things that come with marriage and love. It makes me wonder if the millions of other people who have viewed the video feel the same way. In a time where Brown has attempted to rebuild his career by publicly apologizing, this could potentially help him out tremendously.

Given that, will we see this tactic used by marketers in the future trying to rebuild a client’s reputation? Do you think this helps or hurts Chris Brown?

UPDATE:
As of the last few days, the song “Forever” has been in the 10 ten on the itunes top songs. Before the video came out, it was nowhere to be found in the top 100. You now wonder if it becomes a staple song at weddings going forward along with the Electric Slide, YMCA, and Shout.